Hand-tufted rugs have a canvas backing — keep them dry and they'll wear beautifully.
- Never soak or machine wash — water breaks down the latex/glue backing.
- Vacuum regularly. Expect some shedding in the first weeks — it's normal and settles down.
- Blot spills fast and use a rug pad to protect the backing from friction.
- Professional low-moisture cleaning only — avoid steam and heavy water.
- Trim, don't pull, any sprouting loops — snip them level with scissors.
- Keep away from constant damp to stop the backing from deteriorating.